Participate in Tourism Queensland’s latest global marketing campaign, Million Dollar Memo, launched Tourism Queensland and SapientNitro, which challenges businesses worldwide to win $1 million (AUD) worth of five-star adventure travel package to Queensland, Australia, including destinations such as the Great Barrier Reef, the Whitsundays, and the Gold and Sunshine Coasts. Entrants need to create an entertaining 60-second video that demonstrates why their business deserves to win, and why they think Queensland is the ultimate reward for their staff. The 1-minute video can be uploaded on the website, http://www.milliondollarmemo.com/. The contest closes on May 1, and is open to any company or workplace worldwide with a minimum of three employees.
Million Dollar Memo is part of Tourism Queensland’s four-year global campaign, valued at AUD $6.9 million, to put Queensland on the map as one of the world’s top incentive travel destinations. Speaking about the Million Dollar Memo, Tourism Queensland CEO Anthony Hayes, said, “Not only is this campaign going to be a great boost for the Queensland Tourism industry, but we’re also telling the business world that beautiful Queensland is open to visitors”.
Paul Bennett, national managing director for SapientNitro in Australia said, “This new campaign delivers a unique contest experience across multiple platforms on a global scale, while showcasing all Queensland has to offer and tapping into businesses’ competitive spirit to spark creative, teamwork-driven entries.”
The Million Dollar Memo campaign will consist of three phases: a Top 50 short-list, a Final 20 list, and culminate with a representative from the final 20 companies travelling to Queensland to compete in an Incentive Challenge, to be held in various locations throughout the State beginning August 23. Website visitors can also vote for their favorite entries, with three wild card spots open in the Final 20 list. The ultimate winner will be announced on August 31.
[NOTE : This contest was shared by PUNEET KHUNGER on mail. Thanks Puneet for sharing this contest with us.]